The VIP theaters here have ruined me for cinemas else where.
You've got a separate entrance, and a nice lounge to have a drink in and hang-out before the movie. Once your theater opens you can get food and bar service at your seat till the previews have ended.
The seats themselves are larger, comfier and offer more legroom.
I'm going to have a hard time going back to a cinema that doesn't have a VIP offering.