My 9" shawarma (which the photo led me to think would be massive, a meal in itself), was little more than a skinny finger of dry meat, comprised mostly of pita by volume.
Oh dear, Paramount. Lots of sizzle, but little to show for it. Decor is flashy, high gloss pictures of near-bursting shawarmas accompany a high tech touch screen 'photo booth' contest, all in no doubt a pricy location in Front Street.
You, the customer, pay for it all. The food is pretty much the same as any other less fancy shawarma joint - but in much, much smaller quantities. Don't expect much.
A tip, Paramount: focus on the food first. Good food is the best marketing.
Service is good.