In Arizona this is as good as Pizza gets. I'm originally from New England and one of my favorite pizza places is an oven baked pizza from Papa Ginos. The reason that pizza resonates is that it always has a crispy bottom layer, fantastic dough, quality cheese and just enough sauce to support the dough and cheese.
Giant Rustic Pizza has all of this. The mouth-feel when consuming the pizza is amazing. Often you will get to much dough, to much cheese, or some tart overdone sauce out here from the generic Pizza places, but this is all well balanced. If you order the 20 incher your eyes will pop out of your head how big the slices are.
The customer service was amazing and friendly, they had the pizza ready on time and a smile when I came into their small shop. I kept thinking this is how a pizza place is supposed to be, and exactly how it is out east (minus the smile).
I would say throw away your coupons to Domino's and Pizza Hut and try a decent pizza for a change. Oh, and the pricing for a 20" is $13, so it's very affordable.