I find myself stopping by Simply Bread almost weekly for raisin/walnut or cranberry/walnut bread or multi grain and a variety pack of 12 rolls. The rolls are a nice smaller size, tasty and you never know what might be the the mix.
The cookies - chocolate chippers, sour cherry oatmeal, chocolate, chocolate chip, are about as good as any cookie could be. i have to put them in the trunk of my car or they would be eaten before i get home. They have cookie dough to buy as well.
Simply Bread also slices up their bread, very thin cracker like and toasts them. These make for great bruschetta, dipping, cheese plates etc.
I find the staff nice, friendly and helpful.