Typical Baskin-Robbins from what I can tell. They scoop ice cream and have plenty of options. The inside of the store isn't particularly clean or appealing, but all you need, especially for kids, for it to be appealing is ICE CREAM!
I looked at the other reviews that complain about the store not being clean enough--if you want a special experience, go to Jeni's or Mitchell's. I don't think Baskin-Robbins cares enough about anything except scooping you ice cream, and for a good price.