Good price for the amount of food and quality of food you get.
After reading some of the reviews here, one thing I like to point out is that this is a self-service place, all they do is to deliver your food to your table. You go get your own water, your cutlery, if anyone is expecting any 'service' here, they are out of their minds (for what they are paying, fast food restaurant pricing). Not to mention factoring in the rental cost on Church St, it is not a cheap neighborhood.
I find the good quite authentic and taste good, even my Vietnamese friends enjoy the food here. If you like spicy food, this is the place you should check out.