Toronto is not NYC and it never will be, so the pathetic attempt to create something like "Toronto's Times Square" is just plain embarrassing. This entire concept seems as unimaginative and commercially straightforward as it gets: put up big ads, send in some bands now and then, and make people buy stuff.
That being said, Times Square itself is the lest interesting part of NYC; if you're going to imitate something, at least raise the bar and aim high! There is nothing about this entire area that seems to represent Toronto; you could easily transplant the whole deal quite easily into any major American city. BORING.
This venue is easy to get to by TTC but I find all the billboards and ads too distracting. It's hard to be moved by profound music or lyrics when the blinking ads for vitamin water shine brighter than the center stage. Honestly I'd rather pay for a ticket in a venue without the ads!