I wonder when Apple is going to notice they only sell phones now? Until last year, I only bought Macs. I'm now on my third PC, and it is all due to the personnel at the Microsoft store. This location is of course new but the staff have already proven they are worth driving across the valley for.
The knowledgable personnel, the reliable customer service, the awesomeness of Windows 8.1 on a touchscreen, all have combined to flip me from Apple. And to add insult to injury, the Surface 3 is the first computer I've ever owned that lives up to its marketing.
Now if only Microsoft could make a great mobile operating system...