MUCH better than those freaking Mourelato crooks located on Ste-Catherine, and PA Supermarche is only a couple of blocks away (west, towards Atwater).
I love this store because the produce is fairly cheap, the quality is not "perfect" but then again I've never found perfect produce in all of Montreal, so I'd rather pay a quarter of the price than full.
I once found strawberries 2 boxes for $4, and they were like delicious sugar bombs in my mouth. SO GOOD.
The seafood section and meat section is also reasonably priced (I've shopped all over Montreal including Chinatown), and when you have SO many people going to the store, it's a sure sign it's awesome.
Don't be fooled by its appearance. The food is of top quality and of the lowest prices around.