Azteca is a landmark bridal shop in Phoenix that I think carves itself best in the quinceanera market. So there is a lot of love and family and heart here. You just have to understand the culture behind it, okay? What you see is what you get. Sure the floors are scuffed. Sure the discount dresses will need a twice look-over for any snags or missing buttons. But how do you feel about walking into the discount room and buying a formal gown for $30-70 bucks? I bet you'll feel fine having to replace a button or zipper for such a good deal. There is no pressure here, no crazy sales tactics. But you also will not get high-end dresses. No real designer gowns here, gals. But if you are a bride on a budget then shop here. If you are a bigger gal then shop here. They have a good selection for gals wearing sizes 14 - 22. Okay, well we didn't end up getting a dress here. But it was nice to be able to walk in without an appointment and just do what we wanted to do. No pressure.