I live in Chicago, and there is some great stores out there. This place is top of the line, even with all the great stores that are in Chicago. They have a great selection and beautiful jewelry. I can not tell you how much I appreciated the customer service. The girl that assisted us (wish I knew her name) she knew fashion, she had platinum blond hair. She was very welcoming and gave us the customer service I expected for that price range. Not like one other store in Madison, that will remain nameless *couch* ...bop! Thanks for having a great store!