People from the Philadelphia area know this name well. The custard and water ice company originated there. This is the best custard & Italian ice you will ever have. This store has only been opened about 10 months but it is quickly becoming a community fixture. If you've never had Italian ice then you owe it to yourself to try this one. It's a real treat especially on our hot days. The staff at this location are knowledgeable and friendly. And there is an endless number of choices. Enjoy.