Like the name says, they definitely aim to give customers an experience. I went here for the first time recently after a few friends referred me and I saw such great reviews online. The salon is very laid back. They are located below the 1225 South Church apartment complex, caddy corner to The Gallery and Craft. They do not have a phone so to make an appointment you will either need to call or stop in. If possible, I recommend stopping in. I was able to get a cancelation appointment quickly by doing so.
They start off your first visit with a salon tour. The washroom is dimly lit and tranquil. You get a free head and neck massage with any cut service. And not just the "massage" you feel like you're getting having someone else wash your hair. It's a solid 5 minute massage after your hair is washed. While I did not get color, she mentioned that a paraffin wax hand massage is included with any color service as well. Oh, can't forget to mention that they also have a keg of free beer from Unknown Brewery as well.
The consultation is a pretty long (question promoted) dialog about what your dream hair would look like, what you don't like that you have had done before, any specific concerns, etc. before they get started.
So why 4 stars? I asked for (and showed pictures of) the lob haircut I wanted and specifically said I do not like layers. If anything a few really long blended ones were ok, but that I generally speaking wasn't a fan of them at all. I love how my cut looks from the front. It is just past shoulder length. However, I now have a lot of layers that go up about five inches in the back that I particular dislike. I didn't say anything because at that point, I figured my only option was to cut my hair shorter to blend them in better and I didn't want to go shorter.
The staff was very friendly and seemed knowledgable. Since I have only heard great things, I will probably give them another try, but this time.. Be very specific and direct about what I do and do not want with my haircut specifically. Appointment lasted about two hours, but they did mention they can get you in and out quicker if you want to opt out of some of the "experience" portions of your appointment. Who wouldn't want a free massage though?