Overhyped place like most anything else in this "trendy" area. You can sell most any crap to those kids as long as you "package" it right for them. Besides catering to those tools, the ice cream itself is pretty ordinary in terms of taste, just that they come up with some creative varieties. So the taste is alright; however, the texture is often lacking. There are a bunch of places in Toronto with better tasting ice cream but less hype. It's usually a gooey mess you're eating. I have never tried the waffle because it would take a lifetime to get it. It takes them forever to prepare one. Be prepared to wait in line forever to get a scoop as the owners of this place never seem to bother with implementing a more efficient distribution system. Doesn't help that the staff is also super slow.