I ended up in this lovely establishment as it was situated exactly between two places my friends were staying at for a weekend in Montreal. We knew nothing about the Jamie Oliver connection 'til we got there. it's found right in the Plateau in a super residential area, just a hop skip and jump from Mont Royal Ave and around the corner from Papineau.
My friend and I arrived early so we quickly order coffee and split a biscuit. First of all the coffee was awesome - they use 49th parallel beans and the biscuit was divine. Crispy on the outside and flaky and buttery on the outside. The bit that made it beyond the beyond amazing was the jam - rhubarb/strawberry. I understand it's pretty Quebecois and let me tell you pretty freaking delicious.
A traditional bruncher, I went for pancakes and bacon. For 13 bucks you a get a stack of three pancakes and bacon. No maple syrup needed as it was already drizzled for you perfectly. Super filling brekkie as we were on our way to Osheaga and festival food, that said I didn't even finish my last pancake as I was pretty full from the biscuit. My two other friends got the same and loved them too and our other went even more traditional and went for bacon and eggs - also a winner.
My only regret was not going for an early morning cocktail - they all looked delicious! I'll definitely be making my way back when I'm in the 514.