Moving here from an area that did not have whole foods, I am in love with this place. While not everything is a bargain or good for you , I think you have to be a smart consumer no matter where you shop, and educate yourself as to what is in your food and read the ingredients, know where is coming from (if that matters to you) and understand what you are buying. We live very close to this location and I go here about 2-3 times a week for a majority of our food shopping. Love the customer service there as well - the employees actually care!