I'm a soup-a-holic and could easily eat soup everyday for lunch, so when I heard this place was coming to Middleton, I was so excited. After going, it is definitely some place I'd stop back at. Wide variety of food options and all the nutritional info can be found online so looking ahead is always an option.
No one should get a soup they don't like since they let you sample before you order! Staff was very friendly and you could definitely see them all working hard to get orders out as quick as they could. They were also very patient as a group of us (8) stopped in for lunch and wanted to taste test. Major favorites were lobster bisque, veggie beef, chicken pot pie, and potato.
The lay out of the restaurant was unique and I actually really liked it regardless of what other people have had to say. There are 2 different seating areas. One is more in the "thick" of the checkout line. The other one is in the back and was much quieter. It also had a lot of windows and would be a good spot to watch the Middleton traffic.
2 things I was a little bummed about:
-The price. $7.73 for a bowl of soup and a hunk of multi-grain bread was a little too expensive for me for just lunch, however the other local businesses average over $7 for lunch so Zoup isn't over stretching by any means (IE: Noodles, Jersey Mike's Subs, Panera)
-The soup temperature. We did stop in right when they opened so it may have not had enough time to completely warm up, but my soup wasn't hot enough. Thankfully I took my order to go so I was able to warm it up at work.