I love the cupcake phenom and have tried a lot of the new places that are popping up over Vegas, but im not reviewing them. Mad Hatter was completely inedible in my opinion. I bought a half dozen for some friends. The cupcake had little or no flavor (with exception of the coffee cupcake). There was very little cupcake offered which they seemed to make up for in frosting. The frosting.....tasted like it was thinned out with lard....or something terrible (which had all of our stomachs in knots). The reason I am giving them 2 stars, is becuase of the customer service portion of my visit. They were very cordial....gave me a lot of options for topping...this I enjoyed. I think tha the major problems I mentioned are simply cost saving techniques, so, I do agree that if they correct these, they will be unstoppable. If not, they won't last long.