You don't have to sign up to be a member for monthly facials and the reception staff do not pressure you to join. I came in for infrequent facials and facial waxing for almost a year before joining. I joined when the Elite facial membership price came down to just $69 a month -- you can't beat that. I like being called by name the moment I walk in the door -- and this was also occurring before I was a member. Very friendly, low-pressure environment. They have an organic skin care line available (Eminence) for facials which I prefer. It's not as private as a day spa (you're separated by walls that do not extend to the ceiling and a curtain to the main hallway) which saves you money but as long as the other guests respect the ambience by keeping their voices down, you don't notice. You go here for skin care and a bit of relaxation -- you don't get the bells and whistles of a day spa, but you don't have to pay for them, either. As another reviewer points out, you don't have to devote hours to enjoy this experience. I signed up because of the staff (Jordan as my esthetician and Leia at the front desk) and products. I very much enjoy this business.