What's not to love here? Cool toys, gadgets, technological marvels, entertainment devices, smarter phones, music players, happiness, love, laptops, all-in-one desktops, sexiness, software, high-powered portable speakers, oh so many shiny things, and a bar where they apparently sell geniuses! I'll take two!
If I wasn't such a technology whore, then I might not love all the devices with retina displays, touch IDs, and such intuitive and badass capabilities. But I am. And I do.
The overall experience is quick and painful. You can purchase $20 iPhone case or a $2,500 MacBook Pro with the help of one person who will find what you want and ring you up with a mini portable register device.
Apple is just a cool gotta-have-it brand... and I gotta have it!