I happened upon this store while walking down walnut street with a friend. It has a hidden gem feel to it, since it is located in a kind of alleyway and down some stairs. The inside is crowded with goods, the aisles are close together and full of cute products and the walls are packed from floor to ceiling. The vibe is definitely similar to what one of these stores are like in Asia. The prices are fair, probably a bit higher than what you might find online but it more than makes up for it with the charm of a brick and mortar store that shopping online lacks.
The store lives up to its name, it has a huge assortment of kawaii things that would make good gifts, although you might be tempted to keep what you get for yourself. There's a ton of things to look through even if you don't have anything specific in mind. Before leaving my friend and I each bought a tokidoki unicorno blind box. I got Margherita which is funny because I just had the Margherita pizza down the street at mercurio's! Even the shopping bag was pink with a hello kitty theme.
If you happen to be in Shadyside with some free time, you should make a trip to this store. If nothing else, you're guaranteed some entertainment just looking around, but don't be surprised if you find yourself unable to resist leaving with a thing or two!