Here's something weird if you want to stick to a suburban mom living in Gilbert stereotype- I can't justify spending more than $15 on a haircut. I've certainly gone that route, and you know what? $40 or $15, there is NO difference at all! To be fair, I do one cut, and then grow my hair out to donate to Locks Of Love, so I don't have a lot of upkeep on my 'do. Regardless, I still can't do it. I know a lot of people are weird about who touches their hair. They have a relationship with their stylist or whatever. Well, you can build a relationship and spend less here too. The whole family has been coming to this location for years, and the staff is always friendly, and they've always understood exactly what my children have wanted done with their hair. None of us have ever complained, and they take competitors coupons. Weekends tend to be busier, but if that's the case then you can become the stereotype and get yourself a Starbucks while you're waiting. ;-)