Guys have few opportunities to pamper themselves (at least guys without the gaul or means of Elliot Spitzer).
Cold draft beer in a frosted mug. The scent of the lumber department.
Hot shaving cream on the back of the neck and sideburns. Ahhhh.
I usually get the $10 haircut at an old-school barber shop in Somerville, but while here on business, I got a terrific cut and experience.
The barber did a beautiful taper, mused over sports and the life of Hugh Heffner (Girls Next Door was on the tube), and paid attention to detail.
Prepped the neck with a hot towel, and did a great job with the straight edge. $20 plus tip covers the cut, cleanup, and short massage.
Now I just need the smoking jacket.