This store has by far the nicest maternity clothing I have found so far. The selection was great in styles and price. The staff was attentive but not pushy, yes it seems they are likely on an incentive program but no one pushed anything on me and yes they do ask if you want to sign up for a rewards program but they made it pretty clear to me what it was, and you sign a permission for them to do it. Overall I am happy with the store and my purchase and I will likely be back.