Cheap prices for high quality food, um win! Trader Joe's has a decent health food, organic produce, soups, snacks and frozen item selection. The stores are generally small and sometimes you can't find the same item twice in a row, thus not being able to cross everything off your shopping list, but that's how they are able to keep costs down. It's a give-take type of relationship. The cheese selection, however, is pretty impressive for the size of the store. Also, who doesn't love shopping in a Hawaiian theme store and buying $2 bottles of wine?