There is something exciting about picking out every option for your lunch/dinner. You select the patty and the toppings. The only thing you don't get to do is make it yourself. The burger's are good and the atmosphere is fine. I think their appeal is also their downfall, when you can get a pretty good burger and some fast food joints (Five Guys, In N Out) having to spend the time for Fuddrucker's seems a bit pointless.