so much more than a shoe store! they've got some GREAT t-shirts. I had a hard time deciding between "Wisconsin: the California of the Midwest" & "Wisconsin: Better than Hawaii" with great graphics. all the shirts are soft cotton & not the old school Beefy T/boxy look.
nice little selection of socks, purses, jewelry, etc. clothes in the basement, methinks? did not make it down there.
as for the shoes (I was not on the market since I am traveling, but did check them out)- some "comfort" brands, but also a big selection for hipsters, working folks that want a little bit more style, and TOMS up the wazzooo!!!