I think I only like the idea of this place due to convenience. Most items are a little pricey for my taste and I can't bring myself to come here often. Of course, it depends on what you're buying and what you're used to paying. It's all relative.
The beer selection is wide and varied and they do have the essentials that would press me to come here quickly on my walk home from work. It seems like their fresh prepared food options are good too, so I'm not opposed to giving those a try.
Generally, though, I'd rather drive to a grocery store that won't hurt my wallet so much. Granted, the Case population will benefit greatly from this snazzy little addition (along with all of the other uptown additions). I'd just rather go to a market in Little Italy if I'm going to walk somewhere for my beer or milk.