It's just a hat. If that's what the voice in your head is saying, you haven't spoken with Eric Watson. He and his mother, Dawn, are the proprietor/ educators @ this custom hattery. Being passionate about your work is the lifeblood of any small business, and it permeates every corner of this small family shop. From teaching the basics of hat etiquette (I always thought the dent was there to facilitate my finger position on that classic panama) to sharing their wealth of knowledge on materials, methods and styles, this mother/son duo is committed to enriching your lid experience. Do yourself a favor - if you're considering a new cover - regardless of style, you owe it to yourself (and all those who'll be seeing you in it) to pay a visit to Watson's.