Fresh is always consistent with their prices(even though they are fairly high priced), and the quality of their foodbar items, produce and household goods. Their customer service reps are nice and knowledgeable. You can see the food is bright and clearly marked. The management team is usually visible and always willing to jump in and get customers serviced. They aren't the best, but their consistent, you know what you can expect. For that they get a 3 out of 5.