I love cupcakes and I have know about sprinkles for a while. It's a give in with my husband that if here is a cupcake place he stops. We were in Scottsdale and I yell there 's Sprinkles! There is a small area to park and we were there when they opened so there was no line. I got a vanilla, chocolate peanut butter, salted Carmel , and there was supposed to be a cinnamon but the music was so loud she may not have heard. The cake is moist but not very flavorful so that was a little disappointing. There is a good icing to cake ratio but the icing is super super sweet, maybe to overcompensate for the cake? Maybe I bought into the hype and expected more. I would not make a special point to go back.