I signed up for the paper only because some kids came by selling subscriptions. I was going to cancel after the first month, but my wife would occasionally read the paper, but after a few months none she stopped reading it. I forgot to cancel the subscription and ended up moving. I got a call form a very nice rep who informed me that a letter bounced back to them and that I still had a subscritpion. I told her why I ordered in the first place and that we didn't even notice it missing when we moved, so just go ahead and cancel the subscription. She told me she did I thought that was the end of it.
Last week I get call from LVRJ about starting my subscription back up. I said I wasn't interested and that phone rep just kept on pushing and pushing, offering me deals and telling me how much money I could save with their coupons on Sundays so "the paper pays for itself." I told him as plain as day again that I was absolutely, positively not interested in having a subscription. I hated hanging up on people, but he just jumped back into his whole sales pitch again and I was left with no choice.
Today I got a call again and I promptly told her I was not interested. She informed me I had a balance and that she could work on the balance to get me singed back up and then went into her whole sales pitch fairly loudly and aggressively. I had to interrupt her and say "I don't read the paper, I don't want the paper, I don't want a subscription, just send me the balance." Then ended the call.
Why is cancelling a subscription such a difficult thing? I got your service, now I don't want it. "I'm not interested" is not me playing hardball, and it makes me wonder how many of subscribers only have a subscription because they are just too nice and can't handle saying 'no' to aggressive sales tactics.