Similar to the Container Park- lots of small shops compactly arranged in a mall-type area. Lots of variety, but currently about a third of the storefronts are still listed as "coming soon"- among them a gelato shop, a new location of Bronze Cafe, and a Ramen-ya.
Available businesses include Hawaii Cookie Co, a waffle shop, and Turkish Ice Cream, along with several boutique-type stores (Swarovski, Alex & Ani, Lush, a kids luggage store?) and even one that sells photos of fake Vegas marriages to fool your friends, family, and social media following.
TIP: It's a bit confusing to get to these shops because there's no signage from Bally's- from that casino, if you just head toward the valet area and walk across the street.