I went to the European Wax Center today for a Brazilian and, having read reviews from other locations, kept my expectations of the atmosphere low, but those of my service high. I wasn't disappointed and can say that if you want the wax done well but aren't looking for an overpriced luxurious day at the spa, you're going to the right place. I had Whitney, who was both friendly and efficient, and I will most definitely be seeing her for my next bikini wax. The rooms are clean, almost doctor's office-like, but I wasn't concerned about not having all of the amenities, as I got out of there with a fab first time customer discount- $19 (not including gratuity) for a Brazilian. Whoa! So Yelp friends, please visit this new location and feel good about having a hard-wax tratment done (no strips of material involved, as well as letting you keep the 3 layers of skin you walked in with- much less irritation) for a fabulous price. The front desk ladies will want to tell you about packages, but it's brief and they won't nag you. Enjoy this hidden, straight to the point gem!