I can't give it all 5 because I haven't gotten inked there yet, but my first encounter was pretty damn good. I was accompanying my friend for moral support on some fill work for her tattoo. I'd never been so I got there early, before my friend, and was able to chat a little with some of the artists. Chill guys and so obviously artists. The shop is impressive, the kind of place you could hang out in for hours. Everyone was friendly and responded well to any tattoo related questions I had. Every artist has their own private space and they keep the area immaculate while still being able to personalize their area. I prefer their setup over the assembly line look of most other shops in town. Getting a tattoo is a very personal experience and shouldn't be on display for the looky-loos to see. Dirk (the owner) is serious about maintaining good standing with his customers, so I don't understand how people still manage to have issues. Every artist there sets their own rates and has their own preferred style, so do your research to find the right one for the job.
Don't expect any tattoo artist to hold your hand. These guys are not assholes, they're artists, and they deal in an industry where they encounter ignorance constantly. If you want a tattoo, use Google first. RESEARCH! Find out what is involved in tattooing, what inks will last, how they keep things sanitary, have an idea of what you want to get; go to the shop, get a tour, ask about procedures, cost, etc.; talk to the artists, find out their background, what their inking style is, get a feel for their personality; don't walk in there blindly and expect an awesome tattoo experience in the same visit. That is a very rare case indeed.
I intend to use the same artist as my friend for a huge back piece. Once I get through the first sitting, I'll post another review, but I'm sure it'll be awesome because I'll make it awesome.
Always remember, you get what you pay for!