Well this mall definitely fits the Scottsdale demographic.....classy...upscale...expensive...lavish...but at least the parking is free. The thing that makes this place suitable for everyone however is it's urban feel. It has an H&M....apple store...organic restaurants....the Nike store....and more stores to come this summer. Now with the Kierland Commons right across the street....it makes this place seem even more suitable to visit because I think it keeps prices competitive throughout the area....especially for restaurants. The outdoor seating is vast and I am sure it will be a popular locale for the locals and visitors for years to come. Eat, Drink, and be Merry my Friends!!!!