LOVE this store!! There's nothing not to like about this place. The biggest reason I do my grocery shopping here is due to their large variety of organic options at decent prices, as I have a hard time finding this at other grocery stores. Besides this, the prices here are much less than other grocery stores, the employees are friendly and helpful, the store is bright and clean with large, uncrammed aisles, and they have a huge variety of everything. I also appreciate that they offer self-checkouts that seem to run smoothly for me, have a large amount of parking, and allow customers to take their leftover boxes from the liquor store (this saved me when I moved!). My only recommendation is that they expand their grocery delivery area to DeForest :), as I'd love to utilize this, and hope I may be able to in the future.