There are very few places, outside of fast food, that you can take a family of 4 to and eat decently for less than $40. Local competition in that market would include Panera and Jason's Deli. As much as I enjoy soup, salad, and sandwiches, Zoe's Kitchen differentiates itself by offering moe unique items, such as roll-ups and kabobs. The employees have always been friendly, and the food tastes fresh. It has become our go-to place if we don't feel like cooking.