I don't really know what the hype is. This place just opened, so we tried it. Had a turkey avocado sandwich... Bread was NOT spectacular and whatever mayo mixture on the bread was just gross (and I typically like mayo). It seemed just like any other bread. The turkey was essentially tasteless and dry. We also ordered a southwest salad. Seriously very plain and the dressing was again tasteless.
The inside atmosphere is VERY loud. People barking order names out (in lieu of a table number system for food distribution)...
Also it may seem odd, but they simply bring the food to your table. No utensils or napkins. The person delivering the food to the tables was outright rude about the arrangement.
At lunch, the parking lot is crazy full with tight spaces (Mostly old people with large cars, who can't seem to fit in the marked spaces).
For the food and prices, Zupa, Panera or Grand Lux Cafe seems to be a better choice.