Okay, its obviously not for the food. The waffles are okay.
The reason you go is that its an art project, that could either be really entertaining, or really lame. This place has very charming and beaming CMU students working to promote art, waffles, life, and talk shows. its an interesting gig, which you will leave very quickly, or stay when you are drunk to free style rap or talk about your problems. Go when you are drunk, but remember you are on camera. Immortalized.