Ok, so the gimmick is cold cheese and toppings on freshly cooked dough and sauce.
It doesn't work.
I get the same effect from a microwave pizza that wasn't in long enough. Also, if you are going to serve your food this way (unfinished), at least have the decency to use quality ingredients. I'm quite certain the pepperoni was of the Hormel variety.
I don't understand why you would spend your money on a low quality, unfinished pizza when there are SO many better options in the area.
However, based on the amount of business they were doing you may want to give it a try. I for one will not be returning...