I am a fan. However, I wish I did not have to sift to find the deals. After all, they should beat any regular store, right? Yes, but they don't.
Regardless, they do have some good deals. If you have a child, this is the place to go for a birthday cake. $18 for a half sheet cake. INSANITY! The pastries are great. They have 3 lb. rotisserie chicken for $5. Fabulous. Their wine selection is pretty decent too.
One of the main reason I go there is for the dog food. I feed my dog Iams. The bags they have are 10 lbs bigger for the same price as any other store. They sell furniture too.
The tire center and the optical centers are GREAT deals! You can take your prescription in and get new lenses. The tire center will out price ANY other place. There is cheaper gas too.
Basically, for $55 they have good options and it is worth it.