I think people are being overly critical. Thank God for clothing that fits people and doesn't hang or drape off. Clothing that fits the stereotype of an All American look with vintage look, and feel that is admirable. A&F is a brand that is standing the test of time. We have seen companies go and go somewhere else. Abercrombie is staying true.
Some people hate that there are only a few sizes. Well, I don't complain when there big and tall stores that cater towards the larger individual. I enjoy shopping at an establishment that caters towards the average sized, athletically built person. I love this store!! So stop hating. Service? They can have the greatest service in the world and have a horrible product. I would rather be left alone so I can shop. If I have a question, the brand reps are always around. So don't question the service. It's not their fault you can't match or pick out a cologne.