Convenient location in Southpark Mall. I made a purchase through their website and chose to pick up my item at the mall location so I didn't have to worry about shipping and being home when my item arrived (or worry about someone else getting my item because I wasn't home).
All I had to do was tell the associate that I was picking up and online order and she contacted someone through their system to queue up the item and bring it up front. Super easy and I got to play with their new products while waiting (good and bad).
There are a lot of people milling about the store, looking at things, talking to people, etc. The apple store really creates a "community" of people excited about the products or excited to query about them.
Associates are more than willing to help you out, even schedule a time for you to set up your device. I bought the wireless airpods and they even offered to set them up with my phone, but I declined since I was just running errands and the store was but one stop in my mission to cram everything in on a weeknight.