I don't buy too much Lucky these days, but after the boy and I found a Lucky shirt in Belk we liked that was sold out in the size needed, we decided to see if the store carried it.
About two thirds of the store is women's, and we made it just to the edge of the men's section when we were greeted by fantastic sales associate #1. We continued to browse without too much conversation as there were other people in the store, but upon needing a fitting room we had the attention of all the employees. The ladies chatted me up as we waited for the modeling to commence.
He tried on four or five, the ladies always siding with me (I too used to play those retail games) they even tried to help me get him into a few that were out of his comfort zone, but were never pushy, which I appreciate.
It really hasn't changed my opinion of the brand for me, but I definitely won't hesitate to stop in to look for something for him in the future.