The owners ruined my hair!!! They convinced me to spend $300 to straighten my hair ." Japanese straightening is more gentle and will give u wash and go hair" is what they said. They even showed me a book of photos of girls with this straightening method and their hair looked great. I went for it and regretted it for 2 years.. My hair was fried, they still made me pay and encouraged me to by another 70 dollars in product that they said would smooth out the fried look I got. I used all the priducts and waited months but Nothing worked. Every hairdresser after them said I should sue them. My hair was ruined and 2 years later, and hundreds of dollars in treatments and cuts later, my hair is still damaged. It's been cut short and fried by two women at sculptures and they yelled at me wheni went back to shOw them the mess they made of my hair. They gave me a coupon for 40 percent off, like I would ever go there again!!! Stay away! The yorkville location does not mean quality!