This is the only LEGO store around. The people are friendly. The problem is that my child takes a really LONG time to figure out what he wants to buy. Perhaps they could have a coffee counter for parents!! The store is always clean, short check out lines. The associates are always willing to help you find something and show you the latest. It almost seems like the associates are little kids disguised as clerks. I think their prices are high, but it's the only gig around and they can charge what they want...