I've had the lobster rolls twice now (traditional style) and learned after the first time to bring a little mayo with me to add to the lobster. Maybe the part of Maine I frequented uses more mayo (and usually a bit of celery) in their lobster rolls, but I need the mayo to bring out the lobster taste. Yes, $18 is a lot for a sandwich, but you won't find fresher lobster unless you cook it yourself and even then who knows how long those lobsters have been swimming in the Safeway tank? I also enjoyed the blueberry lemonade - a nice change from iced tea or soda. One day I'll try the mac and cheese or lobster bisque!