Dear Owner, please accept the following as constructive advice given in the hope that you will remain in business, because we need ramen in North Scottsdale.
Your product is tasty, so based on that, I want to keep you around. Normally I will drive 30 mins to Tampopo in Tempe because I love ramen, but I want to come to your business as it is more convenient for me, and your location is clean, and the server is friendly.
But note to the cooks, please greet me when I arrive. Not only is it traditional for a Japanese noodle house, but it would feel far more welcoming than a glance from the cook/chefs who are leaning with arms crossed waiting for a customer to an empty restaurant at 1.15PM on a work day.
As I had experienced each time I have been here, it sucks that I don't get a drink until my noodles are ready.
I have observed how long it takes your server to explain the menu ( different servers on different occasions) and it takes way too long for what I suspect you are attempting to provide... a fast experience.
Your store lacks branding. While sitting in store the only place I see the name is in reverse on the door. You should splash it about! It's not even printed on the receipt! I don't read Japanese so the giant characters on the wall are as lost on me as a millennial' tattoo.
The drink selection is too limited and the only iced tea is artificially sweetened which is a big turn off.
I hope your traffic increases! You just need to amp up the personality to drown out the exhaust fan. Good luck - from a food industry fellow.