I can't hate Now for being what it is - Toronto's main independent weekly. But I have to say that the vast majority of the reasons I pick it up have to do with either being bored or looking up event listings. Or looking up event listings because I'm bored.
I find the attempts at making local news and Canadian politics both interesting and relevant to a mass audience to be admirable. But overall I have a hard time getting too into any of the cover stories or features. I'd just as soon read local blogs than carry around a hulking mass of ad-laden newsprint.